11 Ways to Perk Up Your pURL Strategy
Reap the benefits of personalized URLs by applying these best practices shared by expert marketers
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Britt Brouse
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6. Capture Rogue Response
Be sure to set up an option to capture and track those prospects who may lose track of the mail piece, but still want to respond or qualify for your offer. Longacre suggested a gURL, or general URL, tied into the campaign. “So let’s say the pURLs are johnsmith.toyotabuybackoffer.com, there would also be a general URL set up at toyotabuybackoffer.com … and it wouldn’t be personalized, but they’d still be able to submit their information and qualify for the offer,” he said.
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