11 Ways to Perk Up Your pURL Strategy
Reap the benefits of personalized URLs by applying these best practices shared by expert marketers
By
Britt Brouse
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
2 Comments
Comments
9. Advertise Your Security Measures
Have a security boiler plate ready to promote the integrity of your software to clients. If you are purchasing the service as a middleman, the vendor will be able to provide the information to you. In addition, requiring a unique ID login to activate a pURL can make prospects feel safer. “Marketers can include any personal information this person would know already, such as their phone number or their e-mail address. Used in combination with a unique ID, you can ensure that not only is this the correct person, but they have the mail piece sitting in their hand in order to proceed,” Longacre described.
2 Comments
View Comments
- Places:
- New York
Britt Brouse
Author's page
Related Content
Comments