A Perfect Combination
Features are key to selling form/label combinations
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Frese added there is a lot of growth potential with form/card products. He noted there is a real advantage to having a card incorporated into the paper instead of it being affixed to the top of the page.
Membership cards or VIP cards can be integrated into an introduction or thank you letter, for instance. Another option is to include a magnetic business card. “You’re doing the printing only one time,” Frese said. “You’re eliminating the need [for] a second printing of separate cards. … When the cards are printed separately, sometimes there is a mismatch print, so it doesn’t look as good. You have to sell it as a much more cost-effective way of doing business.”
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