A Perfect Combination
Features are key to selling form/label combinations
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Similar to Harnett, Frese has noticed the poor economy pushing retailers to use more integrated cards for direct mail. “A lot of retail stores are offering discounts to get people into stores so they are sending integrated direct mail pieces with peel-out cards that offer 10 percent off,” he said. “We’re seeing a lot more of that and we didn’t see as much before the economy got like this.”
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