A Perfect Combination
Features are key to selling form/label combinations
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Harnett also mentioned a fairly new product—created by NJBF’s Roanoke, Virginia-based sister company, InfoSeal—called FastTabps. A 2008 recipient of the Print Solutions Conference and Exposition award for most unique label/form, FastTabps shows how a little ingenuity can go a long way. The idea for the product began with an online retailer who would typically put together a mail order package, including promotional materials, discount offers, a gift card message and the shipping label that would be affixed to the exterior of the carton, Harnett said. The beauty of the patented FastTabps is that it combines all of these features into one cut-sheet document while using an integrated label to create the shipping label.
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