A Perfect Combination
Features are key to selling form/label combinations
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He went on to describe a specific label the company produces for a well-known flower company. One side of the label is used for shipping, while the other side features a message card. “It’s really great for them,” Frese said. “It serves two purposes. [First,] it allows [the client] to laser in the shipping and message information on one label. [Furthermore,] it’s more cost-effective because there is one piece instead of two and yes, it is greener.”
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