A Perfect Combination
Trendsetter
The current rough-and-tumble economy is creating few new trends for end-users, Harnett noted. However, he said some case studies in progress are working on customizing glue releases based on specific carton types, designing specific adhesive patterns to work through bursters and cutters and trying new-coated paper types especially for process-color, laser-compatible direct mail applications that would be folded and inserted into envelopes. Harnett also sees customers searching for ways to convert pharmacy label forms or direct response labels into integrated label formats. “These require test runs and real thinking in order to become successful,” he stressed. “Buyers, of course, are always looking for ways to trim costs. Converting forms that have traditionally been done on Flexo Label presses is another area that NJBF sees as a trend for the future.”