marketing & sales: Are You the George Clooney of Your Market
Seven power questions to help you become a bankable star
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5. Are you selective about the clients you will take on? Bankable advisors are scarce. When you work for everyone, it dilutes your brand. This has been the downfall of some fashion designers—remember Pierre Cardin, who put his name on everything in sight? On the other hand, attorneys Alan Dershowitz and Barry Scheck (the "DNA guy") understand the scarcity principle and won't take on just any client.
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