marketing & sales: Are You the George Clooney of Your Market
Seven power questions to help you become a bankable star
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Know this: There's a natural progression of fame that you should expect and enjoy as you strive to become a bankable advisor. In fact, my coauthor on Power Questions, Jerold (Jerry) Panas, is the perfect example of what happens during this progression. Jerry is the undisputed bankable advisor in the field of philanthropy and fundraising. Once, on behalf of a major non-profit client, he even solicited a major gift from the Duchess of Windsor. He's also written 13 books. There is almost no one in the non-profit sector who hasn't heard of Jerry. No board of trustees will ever be criticized for hiring Jerry and his firm.
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