marketing & sales: Are You the George Clooney of Your Market
Seven power questions to help you become a bankable star
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The truth is there are bankable stars in almost every industry. And when you can become the George Clooney of your market, it will be great for business.
Just like the bankable stars you see in Hollywood, there are companies and individual executives in every market, who like their West Coast brethren are highly sought after and bring in high fees. I call them "bankable advisors." Some are individuals and some are firms. Regardless, clients love them.
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