marketing & sales: Are You the George Clooney of Your Market
Seven power questions to help you become a bankable star
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4. Do you have strong name recognition in your market? When you're bankable and potential clients in your geographic area, market niche or industry segment think of your specialty, they think of you. There are many ways to achieve this type of marketing gravity, ranging from publishing to speaking to getting known as the advisor or supplier of choice to top companies. Google your own name—or your company's name. How many times does it show up in a search? However known or unknown you are today, start planning two or three key activities that will increase your name recognition over the next 6 to 12 months.
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