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On one occasion, the company participated in an area Chamber of Commerce trade show. Although it didn't attract much in the way of new business, Donnelly reported that the experience enhanced credibility with existing customers.
Smart Marketing Wins
One of Bill Breed's New Year's resolutions is to be more proactive in implementing and tracking his company's marketing strategies. Said the president of Austin, Texas-based Megabyte Express, "I diversified years ago, and it's essential that we educate our customers and prospects about everything we are capable of doing for them."
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