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One tactic is a postcard-formatted, two-sided mailer featuring direct response copy and benefit-rich copy that explains what makes Megabyte Express unique. "We ask people to give us a shot at handling their business, and in return, we give them two free movie tickets," said Breed. "It elicits an emotional response, and delivering the tickets creates an opportunity to talk about how Megabyte Express can reduce costs and get rid of some of their headaches."
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