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Breed observed that any direct mail campaign must be repeated at least two or three times, especially if it has direct response copy on it. "The more times it is mailed," he said, "the greater the response you'll receive."
In addition to promotional items and direct mail (which is produced in-house on the company's high-end Xerox printers to contain costs), Megabyte Express utilizes Yellow Page advertising and, occasionally, some association advertising. Breed also plans to incorporate e-mail marketing that creates an incentive to place an order and is launching a monthly newsletter beginning in January.
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