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Promotional products are another tool for stimulating a better customer response. In one instance, customers returning service evaluation surveys were able to choose a gift from among three items—a calculator/mousepad, a radio/carabiner and a personalized desk nameplate. On another occasion, a customer survey asked for referrals, as well as feedback. All respondents were entered into a drawing to win a 27˝ TV, and for each referral submitted, they received additional chances to win.
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