The main way to highlight the product’s necessity is to seek out creative and continuing applications for it. Any potential client handling shipping, for example, can up a company’s form/label combination sales. Fry indicated the breadth of possibilities for the product’s usefulness. “Anytime you need information transferred from the form to another location, the form/label combination is the perfect way to go,” she advised. McKillip was more specific. He ticked off the product’s most common uses, including “inventory documents, medical forms, lab forms, chain-of-custody forms, prescription forms, mail order, return merchandise and direct-mail address labels.” Webb pointed to mailing and shipping labels as being the most common applications, with sectors such as healthcare, manufacturing and advertising as the target markets in which form/label combinations are in highest demand.
- Companies:
- Ace Forms
- USA/docufinish
- Ward/Kraft