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Maria Raha
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Industry-wide, form/label combinations still promise growth, including bar-coded product[s] and numbered form/label combination volume, according to McKillip. Both products are in demand—most notably in the medical and pharmaceutical arenas. Even so, the growth strategy for the industry boils down to four key sales elements. “Product, price, place and promotion. It’s that basic,” he asserted.
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- Companies:
- Ace Forms
- USA/docufinish
- Ward/Kraft
Maria Raha
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