SOI Labels & Tags: Beating the Odds
The labels and tags industry manages to overcome
the impossible
By
Sean Norris
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of%20Rudy%20fame<%2Fa>)%20have%20in%20common%3F%20If%20you%20said,%20"neither%20is%20a%20very%20good%20football%20player,"%20you'd%20technically%20be%20correct,%20but%20that's%20not%20the%20answer%20we%20had%20in%20mind.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fthe-labels-tags-industry-manages-overcome-impossible-418783%2F" target="_blank" class="email" data-post-id="3156" type="icon_link">
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For the most part, the combination of stabilizing markets, an increased focus on fulfilling customer needs and innovative technological options has resulted in positive vibes and increased sales within the industry. Still, not everyone is thriving. Heinl shared some tips to help distributors overcome seemingly insurmountable obstacles.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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