SOI Labels & Tags: Beating the Odds
The labels and tags industry manages to overcome
the impossible
By
Sean Norris
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Keeping up with shifting customer needs is important for any business. The labels and tags industry is no exception. Consumer demand for lower costs and faster response times has required suppliers to be even more flexible in their offerings. "Customers want to be able to order smaller quantities with greater frequency. They want to keep their label and tag inventories low," Shanley noted. "They want to be able to make frequent changes and get those changes to market quickly. And, of course, they want them to look great and not cost an arm and a leg."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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