SOI Labels & Tags: Beating the Odds
The labels and tags industry manages to overcome
the impossible
By
Sean Norris
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Shanley's optimism is far from wishful thinking. Many suppliers have experienced growth in line with the Freedonia Group's 2011 projection that the North American label market would grow 4.5 percent annually over the next few years. According to Shanley, Labels West saw sales increases of 3 percent in 2009, 3.5 percent in 2010 and 6.7 percent in 2011, and anticipates a 5 percent growth this year. And he's not alone in that assessment.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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