The Path to Survival
Once a staple of the print industry, continuous and multipart forms have taken on a supplementary role.
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Sean Norris
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Russell offered similar advice. "By providing layered products that create value for internal users, multipart manufacturers can still find opportunity. However, it is more of a system sale than an order sale," he said.
"Finding the most resourceful channels of distribution is the key. There is plenty of cost evidence that multipart products still offer an effective method of business transactions. The key is to sell that evidence and overcome the enhanced marketing strategies of the technology resellers," Russell continued. "In today's marketplace, everyone is open to hear how you can reduce their cost."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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