The Path to Survival
Once a staple of the print industry, continuous and multipart forms have taken on a supplementary role.
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Sean Norris
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Fry mentioned integrated labels, variable imaging and barcoding, as well, but she also listed other value-add options such as QR codes, four-color process printing and, perhaps most importantly, security. "When businesses use continuous or multipart forms over digital or electronic, they have a hard copy of the form with no chance of changes in distribution to other departments," she stated.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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