The Path to Survival
Once a staple of the print industry, continuous and multipart forms have taken on a supplementary role.
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Sean Norris
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"We also seem to have experienced a stabilization of the decline in the unit set market," he added. "It appears that in the areas of distribution, service and enforcement, technological impact has reached its potential."
That might seem like a Pyrrhic victory for the forms industry, but it's a step in the right direction. And while forms will never regain the market share they've lost to technological alternatives, they've averted extinction—for now. At the very least, forms still fill a valuable niche, mainly because they can do some things their technological competitors cannot. "Simply put, technology has not found too many ways to replace adhesive," Russell said.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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