The Path to Survival
Once a staple of the print industry, continuous and multipart forms have taken on a supplementary role.
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Sean Norris
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Nevertheless, some markets remain viable for forms sales. Rita Fry, marketing and sales coordinator for Phoenix Data, Inc., Montgomery, Pa., listed trucking companies, auto parts stores, banks and food service companies, among others. Russell, meanwhile, mentioned a somewhat surprising source of sales. "Oddly enough, where government seems to be putting severe pressure on the consumption of multipart products in the commercial arena, they continue to be a large consumer of [multipart forms], many of which are some of the most archaic form," he explained.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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