The Technophobe's Guide to Selling with Social Media
3 things you're already doing offline that can help you sell online
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WHAT’S DIFFERENT ONLINE: Hearing all sides of the conversation
Between Google, Facebook and Twitter, there is almost no corner of the online Earth where someone’s opinion on something can’t be found. The advantage to this open availability is that you can find and monitor mentions of your company’s name fairly easily, which lets you respond to complaints and collect accolades. The disadvantage? Everyone else can see the conversation as well. Complaints will be forever visible, failings forever recorded and potentially findable with a quick Google search. To properly brand your business online, you need to be monitoring what is said about your company, and responding to it accordingly.
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Michael Cornnell
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