The Technophobe's Guide to Selling with Social Media
3 things you're already doing offline that can help you sell online
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2. BUILD YOUR BRANDING
The old adage of “appearance is everything” is becoming more and more true of the digital world. Where people used to judge a business by its storefront or the dress of its sales reps, they’re now looking at numbers of Facebook fans or the company’s Klout score. Digital reputation is quickly becoming synonymous with regular reputation, which is why you need to seize the initiative to take control of the perception of your company online.
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Michael Cornnell
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