The Technophobe's Guide to Selling with Social Media
3 things you're already doing offline that can help you sell online
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WHAT’S DIFFERENT ONLINE: Keeping the personal touch
With so much technological communication, it can be easy for your business to come off a bit automated. Strive to keep a little humanity in your online interactions, whether it’s through a sense of humor, adding human faces and personas to your social media (be it a CEO or customer service rep), or just general politeness and friendly cadence.
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Michael Cornnell
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