The Technophobe's Guide to Selling with Social Media
3 things you're already doing offline that can help you sell online
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Have positive customer testimonials? Share them online. Want to be known for your killer art department? Post some pictures of their best work. Have roughly a bazillion Facebook fans? Install a Facebook widget where everyone can see the stunning number of people testifying to your greatness right on your homepage. Social media is an excellent and efficient branding tool, letting you showcase project pictures, videos and testimonials in a way that tells the story you want to tell, with almost no filter or boundary between you and your customers.
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Michael Cornnell
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