The Technophobe's Guide to Selling with Social Media
3 things you're already doing offline that can help you sell online
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• Finally, there are a bunch of digital-only deliverables easily shared via social media. Consider video demos of products or customer testimonials, pictures of products that are either new or came out particularly well, or online-only discount codes, delivered to the social network of your choice (Facebook even has a built-in feature for this, though it does cost money).
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Michael Cornnell
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