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Issue 5: Hiring
Grayson: When I hire salespeople I want to have the feeling that they come across well to other people. I look to see if they can adapt to a situation easily. I also look to see if they are selling themselves because, basically, the interview is a cold call.
Crump: We look for experience and expertise along with other basic skills. We like to have specialists in digital design, direct mail, commercial printing and forms and labels, so that's what we go for.
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