Who's Mailing What?
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often with limited social contact, a health-care book publisher included the phrases "God bless America" and "I love you, (first/last name)" on the outer envelope, in addition to the classic teasers "do not discard" and "account information enclosed."
To sell a retirement report, a mailer included three true or false questions on the outer envelope, enticing readers inside to where the answers were printed on the back of the order form. In another instance, a book publisher affixed a shiny penny to a bright, purple 9-1⁄2x11" envelope featuring the catch phrase "a penny for your thoughts." Recipients used the penny for a scratch-off on the back of the reply device.
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