Who's Mailing What?
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For campaigns with an environment-friendly appeal, mailers use manufacturers offering recycling programs, computer-to-plate printing, environmentally friendly paper and inks, and water-based, nonchlorinated glues and adhesives that emit no volatile organic compounds.
Publishers rarely personalize their efforts, while insurers and financial services providers consistently use personalization. And, envelope formats enable insurers and financial services providers to create an air of importance and protect sensitive information. Die-cut-window envelopes showcasing customization are declining in response to consumers' increasing privacy concerns.
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