Who's Mailing What?
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Score a Direct Mail Hit
It is one thing to get a recipient to open a mailer, and quite another to elicit a response. Market research shows offering a variety of reply options, such as toll-free phone numbers, Web site and e-mail addresses, traditional BREs and in-store visits, improves responses.
Bob McCormick, quality control and purchasing manager for Goodwin Graphics, Carrollton, Texas, noted many end-users do not like to send out jobs with postcard replay devices requiring recipients to remove stubs before returning.
0 Comments
View Comments
Related Content
Comments