SOI Promotional Products: Running the Good Race
Keep in mind that the promotional advertising specialties industry, at times, runs contrary to the general economy. Promotional advertising is more affordable and targeted than other forms of advertising, so a slow recovery is not necessarily a bad thing for us. Small and medium-sized businesses—which make up the majority of businesses using promotional marketing items—are able to use promotional products to ease their way back into their marketing programs.
Gregg Emmer is chief marketing officer and vice president for Kaeser & Blair Inc. (K&B). He has more than 40 years of experience in marketing and the promotional specialty advertising industry. His outside consultancy provides marketing, public relations and business planning consulting to a wide range of other businesses and has been a useful knowledge base for K&B dealers. Contact Emmer at gemmer@kaeser-blair.com.