SOI Promotional Products: Running the Good Race
EconomyWatch.com, using all the economic indicators worldwide and its own calculations, predicts the U.S. economy will grow 2.31 percent this year and 3.039 percent in 2012. I feel the promotional advertising specialty industry is positioned to realize three to five times that growth. Individual business performance always depends on individual decisions, investments, work ethics and motivation.
Gregg Emmer is chief marketing officer and vice president for Kaeser & Blair Inc. (K&B). He has more than 40 years of experience in marketing and the promotional specialty advertising industry. His outside consultancy provides marketing, public relations and business planning consulting to a wide range of other businesses and has been a useful knowledge base for K&B dealers. Contact Emmer at gemmer@kaeser-blair.com.