SOI Promotional Products: Running the Good Race
For many, 2010 saw growth when measured against 2009. For others, 2010 saw some forward movement when measured against the average of the past three years. A recent survey by an online business newsletter found that 50 percent of businesses in general experienced a decrease in sales in the last 12 months and 97 percent of the same group expects to see sales increase in the next 12 months. The survey also revealed that nearly 70 percent of sales are still made in person—the perfect environment for adding a promotion component to the process.
Gregg Emmer is chief marketing officer and vice president for Kaeser & Blair Inc. (K&B). He has more than 40 years of experience in marketing and the promotional specialty advertising industry. His outside consultancy provides marketing, public relations and business planning consulting to a wide range of other businesses and has been a useful knowledge base for K&B dealers. Contact Emmer at gemmer@kaeser-blair.com.