SOI Promotional Products: Running the Good Race
In politics, guessing at the future is called prognostication. In financial circles, they ask for forecasts. Soothsayers and fortune tellers predict, with dubious results, our personal futures. And, religion has relied on prophecy throughout recorded history. Today, I have the task to give some account of where the promotional advertising specialty industry is in this race.
Gregg Emmer is chief marketing officer and vice president for Kaeser & Blair Inc. (K&B). He has more than 40 years of experience in marketing and the promotional specialty advertising industry. His outside consultancy provides marketing, public relations and business planning consulting to a wide range of other businesses and has been a useful knowledge base for K&B dealers. Contact Emmer at gemmer@kaeser-blair.com.