SOI Promotional Products: Running the Good Race
So as you restart your cross country race tomorrow with a clear memory of the ground already traveled, a quick look around at your nearest competitors and a good map to the finish line—remember that every day brings a fresh start. Repeat your successes and learn from your mistakes. If you don't currently have promotional advertising specialty as a profit center, 2011 will be a great year to add it.
Gregg Emmer is chief marketing officer and vice president for Kaeser & Blair Inc. (K&B). He has more than 40 years of experience in marketing and the promotional specialty advertising industry. His outside consultancy provides marketing, public relations and business planning consulting to a wide range of other businesses and has been a useful knowledge base for K&B dealers. Contact Emmer at gemmer@kaeser-blair.com.