SOI Promotional Products: Running the Good Race
A reality of the economic downturn is that many businesses that existed three years ago are now gone. This includes not only customers but some competitors, too. So the impact of lost customers is somewhat offset by fewer competitors. Aggressive action this year will result in new customers and potentially more promotional advertising specialty business than in the past. I have noticed a significant increase in the number of businesses that were exclusively printing and related goods prior to 2008 that we have helped add promotional advertising specialties to their current sales offerings. We expect this trend to continue throughout this year.
Gregg Emmer is chief marketing officer and vice president for Kaeser & Blair Inc. (K&B). He has more than 40 years of experience in marketing and the promotional specialty advertising industry. His outside consultancy provides marketing, public relations and business planning consulting to a wide range of other businesses and has been a useful knowledge base for K&B dealers. Contact Emmer at gemmer@kaeser-blair.com.