SOI Promotional Products: Running the Good Race
At the same time, just about every forecast mentioned that new jobs are not being produced—keeping unemployment above 9 percent.
The positive impact on the promotional advertising specialty industry of a 10 percent spending increase and 69 percent of marketing executives having positive attitudes has a much greater impact than 4 percent or 5 percent fewer employees at companies (than five years ago).
Gregg Emmer is chief marketing officer and vice president for Kaeser & Blair Inc. (K&B). He has more than 40 years of experience in marketing and the promotional specialty advertising industry. His outside consultancy provides marketing, public relations and business planning consulting to a wide range of other businesses and has been a useful knowledge base for K&B dealers. Contact Emmer at gemmer@kaeser-blair.com.