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5. Play it Safe
This is where it gets tricky. Because the inside contents of the folder are likely to be judged by the folder itself, it may be tempting to splurge on design. However, Tardie cautioned against "going all-out" on the outside presentation only to cut corners on the inside documents. "Some may find it tacky to see an elegant folder, perhaps uncoated with embossing, only to open it and see a glossy business card sitting on the pocket with low-res, four-color printing," he said.
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- Companies:
- Presentation Folder
- Places:
- De Pere, Wis.
- Orange, Calif.
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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