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Van Gruensven expanded on this idea, and explained how product samples go a long way in the sales process. "Presentation folders do more than just hold paper; they're an essential tool in brand identity," she mentioned. "A sample or prototype can trigger a customer's ideas and help them determine what it is that they need to meet their particular objective."
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- Companies:
- Presentation Folder
- Places:
- De Pere, Wis.
- Orange, Calif.
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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