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"A seasoned folder distributor can often lock in a client for a long-term printing relationship by using a folder as the foundation when establishing a new customer's branding and using it consistently throughout their print collateral," he said. "Many of the cheap online printers don't offer anything but full-color, and using the client's specific Pantone color for their folders as well as matching pieces can really add value, especially when properly paired with paper stocks and coatings for a noticeably uniform look and feel."
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- Companies:
- Presentation Folder
- Places:
- De Pere, Wis.
- Orange, Calif.
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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