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3. Know Your Target Audience
While standard letter-size presentation folders appeal to a variety of markets, some industries have specific uses for these items, Tardie noted. Oftentimes, this requires an in-depth knowledge about available sizes and paper stocks. "The financial/accounting industries tend to use heavyweight linen stocks with foil and embossing for tax returns and annual report covers. For real estate, that often means legal-size folders and escrow jackets," Tardie explained. "Hotels like small key-card holders, generally uncoated with only one or two colors for boutique hotels."
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- Companies:
- Presentation Folder
- Places:
- De Pere, Wis.
- Orange, Calif.
E
Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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