Secrets of Top Sellers Revealed
A hard look at the hard sell
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The same thing happens in selling. Many sales professionals know new ways of selling are needed. They try new strategies or tactics they've heard worked for others. But on the first attempt, they're often miserably uncomfortable and feel like a novice again. When immediate results aren't forthcoming, they quickly revert to their comfort zone convinced the new techniques don't work—at least for their customers.
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- Jill Konrath
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