Understanding Promotional Apparel
Breaking into and selling some of the promotional industry’s most popular, yet complicated, products
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FIND OPPORTUNITIES BEYOND THE BASICS
Promotional apparel has so much more to offer than simple decorated T-shirts. From athletic apparel to work uniforms to custom leather jackets, there are plenty of apparel sub-genres where you can carve out a niche. Kevin Xiao, vice president for construction and safety supplier for Atteff International, Ontario, Calif., suggested the safety garment industry, which provides such items as decorated work gloves and reflective safety vests.
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Michael Cornnell
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