Understanding Promotional Apparel
Breaking into and selling some of the promotional industry’s most popular, yet complicated, products
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The depth and nuance to apparel sales is near-endless, so knowing how and where to seek information and keep learning about apparel will be critical to your future success. Barreca named several places where apparel information is easily accessible. "Trade publications and educational seminars at trade shows are an excellent starting place for learning about apparel decorating options," she said. "Factory tours are also a great way for someone to gain first-hand knowledge on different [decoration and sewing] techniques. If distance is an issue, some suppliers and decorators offer virtual tours."
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Michael Cornnell
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