Understanding Promotional Apparel
LEARN THE DETAILS OF COLOR
Those familiar with promotional products will know that some clients are extremely particular about the colors used on their items and logos. Promotional apparel is no different.
"Know your colors!" said Florence Wong, public relations and marketing associate for sports apparel supplier Tonix, Fremont, Calif. "In the athletic world, if a team or coach says they want a certain color, that is what they want—no exceptions. Texas orange may not, and will not, be substituted with athletic orange, same goes for kelly and forest green, and don't you dare compare athletic gold and Vegas gold." Wong rightly noted that not every apparel supplier is able to provide specific custom colors, so it's important to seek such suppliers or decorators out first-thing if that's a requirement of your order.