Understanding Promotional Apparel
Breaking into and selling some of the promotional industry’s most popular, yet complicated, products
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
LEARN TO MANIPULATE PRICE
Apparel is a diverse product category that offers a lot of different elements that can be adjusted to fit a client's budget. Shirt quality, type and decoration style can all impact an item's price, and being able to manipulate each element will give you greater ability to serve your clients. "You can either dial it up or dial it down as far as budgets go," said Steve Kanney, general manager and owner of apparel decorator Target Decorated Apparel, Naperville, Ill. "If someone wants a $10 item, you can dial it up and do that; if they want a $4 item, you can dial it down and do that. It just gives a lot more tools in your bag to be an advisor, as opposed to a salesperson."
0 Comments
View Comments
Michael Cornnell
Author's page
Related Content
Comments