Understanding Promotional Apparel
Breaking into and selling some of the promotional industry’s most popular, yet complicated, products
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As with other promotional products, apparel items are not always kept in a high stateside warehouse stock. Trendier items may exist with low stocks to begin with, but even common, classic styles can be wiped out of a warehouse in a day with enough large orders (say, for example, the week of high school graduations, where thousands of "happy graduation" shirts will be ordered around the same time). Strom stressed the value of working with a supplier with deep inventory to avoid the risk of missing an order deadline due to lack of available product.
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Michael Cornnell
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